Have you ever felt overwhelmed by travel planning?
You're not alone. Flip a coin!
Project Overview
Coin Toss is an innovative mobile application designed to alleviate the stress and overwhelm often associated with travel planning. Many travelers struggle with decision fatigue, information overload, and the complexities of creating personalized itineraries.
Coin Toss addresses these challenges by leveraging Generative AI to provide users with customized travel itineraries based on their stated preferences and travel style. A key feature, the "Coin Toss," helps users navigate choices and finalize their plans in a fun and engaging way.
Role
UX Researcher & Interface Designer
Tool
Figma, Adobe Illustrator, Gemini, Pen
Team Size & Timeline
10 Days with 6 team members
01 Planning
- Brainstorming
- Project Timeline Setting
- Job Allocation
02 Research
- Structured Interview
- Competitor Analysis
03 Mapping
- User Story
- Sketch
- Wireframing
- Prompt Research
04 Prototyping
- Backend Development
- Design System
- Mid to High-Fi Prototype
05 Testing
- Usability Test
- Prompt Testing
06 Presenting
- Prepare Presentation
- Video Recording
01Understand User Pain
Pain Points
Indecisiveness
Friend groups or individuals often struggle to reach a consensus on where to travel, what to do
Lack of Personalization
Generic travel recommendations may not align with individual preferences, resulting in suboptimal experiences
Indecisiveness
Friend groups or individuals often struggle to reach a consensus on the travel itinerary
Potential Solutions
Limit the Choices
Two itineraries were provided from AI based on their preference for users to do simple decision
Input Travel Style
Input preferred travel styles to generate a customized travel itinerary
Coin Toss
If users have trouble choosing between the two options, our unique "coin toss" feature is there to settle the debate
02Competitive Analysis
It features an AI chatbot, but users must manually transfer the information into the app.
It simplifies trip planning with its collaborative features, but its lack of real-time updates and limited customization options.
It personalized travel recommendations, but offers occasional inaccuracies in local information can be frustrating.
It provides personalized itineraries and real-time insights, but the itineraries can sometimes feel overly packed.
03Design Process & Development
Sketch
During the design phase, our team actively sketched and brainstormed concepts to identify innovative ideas and potential solutions.
These sessions played a pivotal role in exploring unique features, such as the "Coin Toss" decision tool, that address user pain points effectively.
Sketching allowed for quick visualization and iteration, ultimately leading to the refined, user-friendly design of the app.
Design System
We utilize the Existing Design System, Material 3 Design, which is a comprehensive and widely adopted framework created by Google.
It serves as the foundational design language, ensuring consistency and a cohesive user experience. Due to working on Google hackathon project, it offers general guidelines for visual, and interaction design.
In addition to the Material 3 guidelines, we have also developed a custom font guideline specifically for our app. This ensures that the typography aligns with our app's unique brand identity and enhances overall readability and accessibility for users.
Wireframes in Progress
Prompt Refine
04Our Features
Personalized Prompt
Input preferred travel styles, budget, travel companions, and preference, to generate a customized travel itinerary
Generate 2 Itineraries
Two itineraries were provided from AI for users to do the further decision.
Flip a Coin to Decide
Whenever there are difficulties in making choices, toss a coin!
Audio Guide
Explore destinations with insightful narration tailored to the specific locations you visit.
Social Norm & Local Price
AI-powered Social Norms feature leverages Gemini to inform users about local customs and etiquette.
City Safety & Check Feature
The app provide crime rate of the city, and provide solo travel traveler a safety checking during travel.
05Reflection
This hackathon project provided a valuable opportunity to rapidly develop a user-centered mobile application. Working within a 10-day timeframe required efficient collaboration and focused execution. The use of Generative AI (Gemini) was a key differentiator for Coin Toss, enabling us to provide highly personalized travel itineraries.
If I were to revisit this project, I would focus on:
This project solidified my understanding of the importance of user research and iterative design, even within a short timeframe. It also demonstrated the potential of AI to enhance user experiences and solve real-world problems. I learned how to effectively collaborate within a team to deliver a functional prototype under pressure. This experience has further fueled my passion for UX design and my interest in exploring the intersection of AI and user-centered design.
